Recognized as a top strategic communications consultant for political, cultural, entertainment and non governmental organizations as well as corporations. He is the founder and CEO of Los Hijos de la Malinche, a top Latin American strategic communications agency. He is also well known as a writer and political commentator. In 2019 he published the novel The Best of all Possible Worlds, published by Cal y Arena, and in 2022 he was part of the collective essay En busca del presente, published by Gris Tormenta.