Jorge Cuevas is an expert in creative problem-solving, business gamification, planning, and coaching for directors. He is the author of 11 books, the most recent being ‘Maratón,’ a bestseller on Amazon Kindle, and ‘The Kamasutra of Innovation,’ a bestseller published by Grijalbo. In 1999, he began his career as a creative consultant and speaker in training programs for various industries. He has over 10,000 hours of experience delivering conferences and workshops throughout Mexico and other countries. He is an architect with a Master’s degree in Gestalt Psychotherapy, certified as an Ontological Coach approved by UNAM and FLAPCO, trained in NLP and Ericksonian Hypnosis, and holds an Honorary Doctorate from the Institute of Technological and Higher Studies of Matatipac. He is a founding partner of the company Reinvención Continua MX and the creator of the Games of Innovation® system. His passions are running marathons and writing.